Online Store

Shop on Shopee
A woman in a brown dress sitting on a plinth with a cream top-handle bag beside her

Since 2020

AboutFimela

Leather handbags for women of every generation, made with Indonesian artisans since 2020.

An olive quilted leather bag on a log, with lemons on patterned tiles

Our Story

Three generationsof women

Fimela began in 2020, when Fitri and Amelia set out to make leather handbags that women of every age would want to carry. In 2023 Nandy joined them, and the brand became the work of three generations.

It started with a small run of leather handbags, made with craftspeople close to home. The same hands still make every piece, one collection at a time.

Many of our bags carry the names of the founders' children, so every collection stays close to the family it came from.

The Founders

The women behind Fimela

One family, three generations. Each of them brings her own eye to the bags.

Our Artisans

Made with Indonesian artisans

Every Fimela bag is made with small businesses (UMKM) and craftspeople in Indonesia. Working together keeps their leather skills in use and brings their work to new buyers.

A craftsman pressing a stud into leather with a hand press, a tan bag beside him

  1. 01

    Pattern

    Each design starts as a paper pattern, drawn and tested before any leather is cut.

  2. 02

    Cut

    The pattern is laid on the hide and cut by hand, so every piece takes the best of the grain.

  3. 03

    Stitch

    Panels are joined and stitched at the workbench, and the edges folded and finished one by one.

  4. 04

    Finish

    Clasps and studs are pressed into place, and each bag is checked before it leaves the workshop.

Leathers chosen to last

  1. Close-up of pale crocodile-pattern leather

    Our flagship

    Himalaya crocodile

    The leather we are known for: a graded, pale crocodile pattern that shifts in tone across every bag, so no two pieces are quite alike.

    See the Himalaya crocodile bags
  2. Close-up of small, even bronze scales

    Exotic

    Lizard

    Fine, even scales with a soft sheen, for our smallest and most delicate pieces.

    See the Lizard bags
  3. Close-up of amber croc-embossed leather in side light

    Everyday

    Embossed cowhide

    Cowhide pressed with a pattern, for bags that take daily wear and keep their shape.

    See the Embossed cowhide bags

Our Commitment

Made to be carried for years

We check every bag by hand, from the stitching to the clasp, so it can be carried every day and passed on.

Explore the Collections